Freya is a psychotherapist and performance coach supporting athletes, professionals and individuals navigating adversity to overcome obstacles, reshape their identity, optimise performance and thrive under pressure.
Originally from the UK, Freya has a decade of experience working with individuals, families, businesses, and athletes to unlock positive, growth-oriented change. She has worked in a wide range of clinical and organisational environments, from frontline health services to the corporate world, as an executive coach at Google, team lead at Google Creative Labs and with the BBC.
Freya’s approach is shaped by her core training in systemic and narrative therapy. She looks at problems in the context of the bigger picture of people’s lives, considering how a problem affects—and is affected by—our relationships, the social and cultural factors that shape our experiences, and the way each of these influences the stories we tell about ourselves. Freya takes an integrative approach to identify the skills, values, and communities that can help reduce the influence of difficulties on a person’s life.
Working with Freya, you can expect a non-judgmental space to explore problems, unearth strengths, and reclaim a sense of purpose.
In her work with athletes, Freya has developed a unique approach combining her expertise in psychology, systemic therapy, and performance coaching. She works with a diverse range of athletes, from everyday enthusiasts to elite professionals, helping them navigate the mental challenges that come with sports and competition.
For everyday athletes, Freya focuses on building resilience, managing pressure, and fostering a healthy relationship with their chosen sport. She helps these individuals balance their athletic pursuits with other aspects of their lives, ensuring that their passion for sports enhances rather than detracts from their overall well-being.
With professional athletes, Freya delves deeper into the high-pressure world of elite sports. She guides athletes in managing the scrutiny, expectations, and stress that come with competing at the highest levels. Her work includes developing mental toughness, enhancing focus, managing pre-competition anxiety, and helping athletes maintain peak performance consistently.
For professionals and executives, Freya applies her systemic approach to address the unique challenges of high-stakes corporate environments. She helps leaders navigate complex organisational dynamics, manage stress, and optimise their decision-making processes. Freya's work in this area focuses on enhancing emotional intelligence, developing resilient leadership styles, and fostering a healthy work-life integration. She assists executives in cultivating a growth mindset, improving communication skills, and building high-performing teams. By addressing both personal and professional aspects, Freya enables her clients to achieve sustainable success and fulfilment in their careers while maintaining their overall well-being.
In addressing trauma and life adversity, Freya draws on her extensive training in narrative and systemic therapy. These approaches allow her to help clients navigate complex emotional landscapes and reframe their experiences. Through narrative therapy, Freya assists individuals in re-authoring their life stories, separating their identity from the problems they face, and uncovering strengths and resources they may have overlooked. Her systemic perspective enables her to consider the broader context of a person's life, including family dynamics, cultural influences, and societal factors that shape their experiences and identity.
Freya's trauma-informed practice recognises the profound impact that adverse experiences can have on an individual's sense of self and their relationships. She works collaboratively with clients to process traumatic events, build resilience, and reconstruct a sense of identity that incorporates their experiences while not being defined by them. By integrating narrative and systemic approaches, Freya helps clients navigate the complex interplay between their personal narratives, relational dynamics, and broader social contexts, fostering healing and growth in all areas of their lives.